Product Development & Feasibility

A successful direct response television campaign begins with the right product.  Some products are made for DRTV, some are not, and others can be successful with the proper refinement and development.  Cort Howell’s more than two decades of experience will help you determine the suitability of your product for DRTV (long form or short form) and refine your product for maximum success on television.


Creating a Unique Selling Proposition (USP) is the next step to success.  Without the right USP, your product never stands a chance in the competitive DRTV space.  We can help position your product and design an offer/pricing strategy that will put you on a path to success.


Cort Howell’s marketing expertise is what sets him apart from other infomercial producers and the difference can be seen in his track record.  While other producers are copying Cort’s past successes, Cort breaks new ground with every show to deliver cutting edge creative that stands out and delivers sales.

Full Service Production

There is probably no more unique television format than that of the infomercial.  Part reality show, part talk show, part commercial, and part documentary, a competently produced show requires a creative producer who understands all these genres and how to weave them together in a cohesive selling message designed to ignite viewers to immediate action.

Post Production

The creation of an infomercial is an organic process that extends all the way through post-production.  That’s why 4 Story Marketing has invested in multiple Avid HD editing suites and media sharing technology that allows a team of editors, each with their own unique skill set, to work on a show simultaneously.  And we never rest on our laurels, continually tweaking and testing to insure you’re airing the most effective DRTV possible.

Campaign Management

The creation of an infomercial is only the beginning.  The proper testing and management of your campaign can be the difference between success and failure.  4 Story Marketing can be your partner and help run the day-to-day operations of your campaign to maximize your long-term profitability.